Triggered Emails, often called Drip Campaigns or Autoresponders, are a more personalized type of email marketing. Triggered Email Campaigns are messages that are much more personalized than email tactics because they are started by a specific event initiated by the web visitor.While a usual email marketing campaign includes a single message that is sent to a group at the same time. With triggered emailing, prospects receive a different message at a different time based on the actions they took on your website. This makes the emails more personal, relevant and more timely.With a little more planning and research, Triggered Email Campaigns help you to stay in touch with your website prospects and lead them down the sales funnel. Continue Reading…

Facebook recently introduced a new feature whereby it allows users to share links to articles, blog posts and other web content under the title of “sponsored stories”. While this seems like a way for many companies to try to syndicate and socially share its content, the authenticity of voice seems very contrived when the stories being promoted are about new innovations in home roofing. There lies a tremendous opportunity for Non Profits and Charities to utilize this feature however. Non profits and charities have a unique ability to use social media to share their voice.

Due to the very nature of the work that they they do, Non Profits inevitably have tremendous stories to share but often not enough avenues or channels in which to find a wide enough audience that those stories have impact. There have been no shortage of social media success stories for Non Profits so I want to focus on how I think that Facebook’s Sponsored Stories can specifically be used. Continue Reading…

When Twitter decided to get serious about business they did what one would expect of a company that wanted to make it easy to do business with them, they published a guide to doing business on Twitter. To that point the most definitive publication was from Mashable. So you would think that with Facebook crossing 600 million users and already doing serious commerce (but looking to do more) would have published something quite similar. If it is there, I have yet to find it, so I ask…Where is the Facebook Guide for Business? Continue Reading…

Facebook has begun rolling out its messages service and while the idea of a social in-box is still in its infancy it is important for all businesses to take note of just what this means for communication with customers and prospects. Just like you felt in high school, being “liked” was never as important as it is right now.

Facebook has tried to position this service as something different than email, sms or chat. The idea is that your social in-box will be full of conversations, threaded messages that work together the way you would speak to someone in the real world. Facebook describes it this way…”To be clear, Messages is not email. There are no subject lines, no cc, no bcc, and you can send a message by hitting the Enter key. We modeled it more closely to chat and reduced the number of things you need to do to send a message. We wanted to make this more like a conversation.” Continue Reading…