As Oprah pulled up at the Twitter table last week it seemed like the party was over. There are no shortage of people who declared that the reason to use Twitter was dead now that it was being taken over by celebrities like Aston Kutcher (@aplusk) and the aforementioned Ms. Winfrey.

I guess that is one way you could view the happenings, yet I’m going to ask you take a look at a different group of people (all of whom are celebrities) and I think you will get the sense that while Oprah is undoubtedly like your parents (and why not follow my Dad – @actonroad) chaperoning and then deciding to dance at your prom, if you take the time to follow some of the great athletes that have embraced Twitter you’ll get a totally different view.

I am going to start by saying that I do not really think it’s fair to put Shaq or Lance Armstrong in the same column as Oprah when it comes to their “cool” factor, but I think it is essentially fair if we are just trying to compare celebr-twit to celebri-twit on my invented “this person is autograph worthy” scale. Continue Reading…

“My Mom Is Better For Your Brand Than Tiger Woods”

Let’s face it not very many of us are ever going to be in a position to spend millions of dollars on a celebrity endorsement of our product or service (even GM decided that they couldn’t or wouldn’t foot the bill to put Tiger Woods behind the wheel of one of their cars) but regardless of the size of your company, your Tiger Woods is out there, you just need to find him (or her). Let me explain. Continue Reading…