I have to admit that I quite enjoyed my own open letter to Starbucks, so I thought I’d bring back the format in this my open letter to Motorola.

Dear Motorola,

I don’t work for you and to be honest I haven’t owned one of your products for a while, but I know enough to know that you are undoubtedly the leader in bluetooth headsets for mobile phones.  I say this not to flatter you but to remind you that your market dominance is always at stake and that you can and should use your power in the market to continue to dominate. To that end, I’m here with a little suggestion for you and it goes something like this.

With all the states, provinces and other jurisdictions enacting laws that prohibit the use of cellular phones without a handsfree option there are going to be a mass amount of people who need to get in the market for your products quickly. Now of course you could take the traditional approach and offer some deep discounts right around the same time these various pieces of legislation pass, and I suggest you do. But here is where I think you can use your deep pockets to both make yourself look good and garner new customers. Continue Reading…

In law there is a philosophy that you are never supposed to ask a question of a witness without knowing exactly what their response will be. I mean you don’t want to give them any room to hurt your case by opening the door to an answer you did not want. So this week when I got sent the following image depicting a BMW response to an Audi advertisement I couldn’t help but think the same philosophy seems like a pretty good attitude to take in marketing as well.

Let’s take a minute to think about the Audi advertisement – they obviously were taking a shot at their rivals at BMW but I am quite certain nobody involved in planning this billboard expected BMW to hit back with such an amazing response. So the question then becomes should they have had the foresight and even if they did not how can Audi now respond when they have so clearly been “pwned” by BMW? Continue Reading…

Changing the culture of any business is a difficult task but try setting a policy aimed at changing the culture of your business when your employees are for the most part twenty-somethings each of whom is making millions of dollars a year in salary alone.  That was the task that faced the National Basketball Association three years ago when commissioner David Stern first implemented a NBA Player Dress Code.

Despite what you think of the NBA, the league was at a cross-roads after the 2004-2005 season.  It was a league that had not had Michael Jordan on the marquee for years, did not have a superstar to replace him with (even Kobe Bryant had suffered public indiscretions) and to top it off the Indian Pacers and Detroit Pistons were involved in a brawl which started on the basketball court but ended up in the stands. That incident caused nine players to be suspended without pay for a total of 146 games (which led to $10 million in salary being lost by the players), five players were charged with assault, and all five were eventually sentenced to a year on probation and community service. Five fans were also legally charged, and one fan received a lifetime ban from attending Pistons games.

For a business that was trying to attract large corporate sponsorships, television deals and have individual arenas sell off naming rights the image of NBA players as thugs did not exactly gel. Continue Reading…

I had a couple of different themes in mind when I decided I was going to write this post, in my head it started as a debate between customer loyalty versus customer satisfaction and then turned to a discussion of the types of clients people in professional services come across and finally wound up as what it will be, a discussion of when it is time to tell a client you can no longer do their work (essentially fire them) and how to bow out of it gracefully. So from here on out I will stick to the topic of just when and how you should fire a client.

Upfront I will say that the phrase “fire your client” has some distinctly negative connotations but it got your attention or you wouldn’t be here so remember it’s just a headline.

When To Fire A Client

If you work in a service related business and specifically one where you charge your clients based on time invested or where you have given a flat fee but have only budget “x” number of hours, then you will know that inevitably you will come across clients who are just so difficult to deal with that either the work you are doing for them or the work you are doing for someone else suffers. I am not talking about the client who is a day or two late with payments (though be wary of those as well), rather I am talking about one of several different types of clients who can actually hamper your overall business if you are not careful. You have probably dealt with these types of clients before but see if any of these ring a bell Continue Reading…

As the economy worsens and businesses continue to tighten their budgets I find more and more people in need of an emotional boost and a little jolt of re-inspiration to help make them a little bit more passionate about what they do. I am certainly not immune to the need for re-inspiration every now and again and just recently I was thinking of the ways I have been able to accomplish this for myself (or clients) and some of the innovative ways I have seen others do it. I think that many of these ideas can be implemented in both small (even your own one person) businesses and within departments or groups at large companies, the point is that there is a ton you can do for under $100 per employee (you can decide if it is monthly, yearly etc).

Specialized Business/Mini Cards

I know that many businesses hold their logo and branding guidelines as sacrosanct and would be appaled by this suggestion, but I find that this is one of the greatest ways you can inspire your employees (or yourself). My suggestion is that you order 100 mini cards from Moo.com and either spend some time designing them yourself or (in the case of a company that wants to protect branding) offer multiple “funky” or at least alternatively themed images that employees could choose from and let each person include the information they want – Facebook or LinkedIn Page, Twitter Name etc – as an alternative to their regular corporate cards. If you are doing it for yourself it is a fun and interesting way to take a good look at your business and find some new images and looks to inspire you and at the same time it also allows you to update the information on your regular cards for use in specialized (say Tweetups) settings.

For less than $35 you can get 100 individualized cards and a snazzy case for the cards. Pretty simple but also a nice little boost.

Give Incentives & Give Back

I have previously written about my idea of discontinuing swag at trade shows in favour of companies donating to charity in a trade for swiping my show pass and gathering my information. I also think that companies and individuals can inspire by combining a little bit of personal indulgence with giving back to a cause of choice. Of course there are those people who will say they would rather just have money, but I think that giving someone $100 is cheesy and really has little to no impact. With that said, if you take the time to choose a few different gift card (best with online redemption ability) options and let your employees choose the one (e.g. Amazon for the everything, Home Depot for the home builder, Blue Nile for the a real indulgence) that suits them best and combine it with a few charity options and let them choose the one they want to donate to for $100 you will have given a gift to your employee and let them donate (I think it is important to make the donation in the employee’s name so they know you didn’t do it for the tax receipt and also so it is indeed their donation) to a cause they believe in. If this is not a way to show people that you are willing to be creative and show them that you value them I don’t know what is.

Listen & Act

One of the trends we have seen in consumer relations is the two way conversations that are happening between companies like Dell, Zappos, Starbucks (see my post on the My Starbucks Idea site) and their customers. If you take a look at the Starbucks site, you will note that many of the suggestions that have been implemented were for the most part extremely low cost implementations (e.g. putting a spill protector in the cups, a birthday program) for a tremendous gain in customer loyalty. There is absolutely no reason why you should not be seeking the same feedback from your employees. The most important point in this regard is that you are willing to act on the ideas given and just as important, communicate the actions you are taking. Why not establish an internal site like the Starbucks site to share ideas received and actions taken? Although this does not impact people from a direct incentive perspective, there is little that is more inspiring than a boss who is willing to listen.

Team = Family

You want the people who work for you to care about your business as much as you do but lets be honest if they are not owners (and even then) it is hard for them to ever feel the same sense of passion that you carry around. With that said I cannot tell you the amount of business owners who tell me their employees are like family, my question back often is “do you think your employees feel the same way about you” or even more to the point “do you really believe your employees would consider themselves treated like family?” For the organizations that can honestly say yes I say kudos to you but for everyone else I think you need to take a step back and realize that if you want to talk family then you should get to know who your employees care about. You know who your family cares about and you know who your closest friends care about so why don’t you show your employees that you want to get to know them as well. Staying within my $100 budget why not organize a series of events, outings and get togethers in which the employee brings a guest to each. For an average of $33 per outing you could arrange a lunch at a local restaurant, bowling/ice skating/etc or even be as creative spending the money on bringing in day care for a day and going on a day outing to a mall or attraction with your employees.

Beer/Wine/Spirits = The Ultimate Inspiration

It is easy as the boss to try to be magnanamous and throw down your credit card to pay for drinks when you and your employees go out on a Thursday afternoon, but I am going to let you in on a little secret, they fully expected you to pay for those drinks (its why they are hanging out with you) and if you didn’t you would have looked cheap. So how can I also say that buying a beer for your employees can be one of the most inspirational things you will do for them? It is all in the way you do it that matters. Your employees do not want to hang out with you if they feel that you are just doing the obligitory thing and if you have never really interacted with them outside of their job functions this will be difficult to correct. However, if you are willing to step off the pedistal and be one of the “guys/gals” for a bit then you will be a much more effective leader and spending $100 per employee will seem like the best expenditure you make. My suggestion is that you make a monthly “order in” night with your team where a team member gets to pick a restaurant from which to order food and another employee is given some $ (again you can stick to my $100) to head to the local beer and liquor store and ensure everyone can let loose. You can throw in some music, rent a movie, do what ever you choose but just turn work into a dorm room for a couple of hours and your employees will look forward to it all month, I guarantee it.  *My only caveat (sometimes I hate the lawyer in me) is that you must provide a cab slip that day for all people so that nobody has to drive*

Give Feedback – The $0 Inspiration Tool

Formal reviews are so yesterday. People will tell you that it is only the millenials who want instant gratification and feedback but lets be honest, it is all of us. It doesn’t matter if you are 23 or 63, when you do a good job on something you want to have people tell you so. It is inspiring to hear that people appreciated your efforts and value your work. When you were a little kid and your parents put your “A” paper on the fridge didn’t it make you want to continue on that same level? When I get a complement at work that  means something to me I often still tell my parents (insert wife if I had one) about it. My point is that we absolutely relish getting feedback and since your organization is certianly not going to pay to have 360 reviews done every time someone needs a pat on the back I would recommend that you immediately check out Rypple. Finally a way to both seek and receive feedback in a manner that actually allows it to be timely and informal.

In conclusion, there is obviously no better inspirational tool than leading by example but sometimes you need a little pick me up and so I’ve shared these. I would love to hear your simple and cost effective ways to inspire and motivate.