So, your Facebook contest was wildly successful. Congratulations! You have tons of new fans, a fresh audience for your product or service, thousands of potential leads—now what? After the contest wraps up, how do you keep all those folks coming back?The real challenge of running a Facebook contest isn’t handling the logistics of the contest itself, but rather, figuring out how to maintain a connection with all those Facebook followers once the hoopla dies down. Ideally, you want to make your Facebook page so chock full of relevant, entertaining or compelling information that it becomes worth your follower’s while to return again and again—whether or not you offer them an actual incentive to do so.

Providing that kind of value to your Facebook fans can be achieved using a variety of strategies. Here are a few of my favorites… Continue Reading…

It’s easy to understand the logic behind content marketing—that establishing yourself as a thought leader will build your brand and generate leads. But it’s one thing to appreciate the idea; it’s another to actually create a content marketing culture in a company to enable successful execution of the strategy.

The Content Challenge

Content marketing can take many forms—blogs, white papers, email newsletters, social media postings, You Tube videos, personal appearances, self-published print magazines, and so on. But where does all this content come from? According to a recent survey, this is clearly the biggest problem with implementation—with respondents saying that their greatest content marketing challenges are producing engaging content (36%), producing enough content (21%), and budget to produce content (20%). Continue Reading…

Triggered Emails, often called Drip Campaigns or Autoresponders, are a more personalized type of email marketing. Triggered Email Campaigns are messages that are much more personalized than email tactics because they are started by a specific event initiated by the web visitor.While a usual email marketing campaign includes a single message that is sent to a group at the same time. With triggered emailing, prospects receive a different message at a different time based on the actions they took on your website. This makes the emails more personal, relevant and more timely.With a little more planning and research, Triggered Email Campaigns help you to stay in touch with your website prospects and lead them down the sales funnel. Continue Reading…

I probably should begin by explaining what a “Shidduch” is, I take it to be a set up that turns into a successful marriage, Wikipedia has this to say. So my attempt at some matchmaking which I throw into the wind and hope that one of the many webinar and virtual meeting providers will get together on is to combine the two into an opportunity for those who are most engaged after a webinar to actually interact with the webinar panelists. Since the whole event is virtual it would be pretty easy to switch over from one environment to the other with a few seconds of setup in the virtual meeting. I know you could actually host the webinar in a virtual setting but lets be real, if you want to attract a wide audience of a certain type you have to host a traditional webinar and then hope that the tech savvy people who are most engaged might actually take a quick meeting with you after the webinar.

I certainly haven’t thought it though a ton nor do I want to, both of these are becoming more established lead generation vehicles, I just am trying to set them up on a date and hope that I get a Shidduch out of it.