Archive for the ‘Public Relations’ Category

Jan
21

Dear Apple, It’s The Print Industry Calling, Please Save Us

Dear Apple, It’s The Print Industry Calling, Please Save Us

If you’re a tech nerd like I am you can’t help but take note of the incredible hype building for the yet unannounced Apple Tablet. The speculation over whether Apple was working on such a device started really heating up months ago in the lead up to the last Apple event in which the iPhone 3GS was announced. Since that time the rumour mill has been churning at an astounding rate with coverage of everything from Apple’s patents that might be used in such a device to the recently held collective thought (hey if the NY Times says it’s so I think it’s safe to call it the collective belief) that yes this device is being built so we should now move to speculating on what it will be called. The ability of Apple to sit on the sidelines and not say a word yet have this much speculation and hype building says a ton about the passion people have for their products (more on that in this post) but it’s not just the normal hype and speculation around Apple products that we typically see – it is more than just articles on TUAW and mocked up images floating around the Internet, rather there is almost a cry for the product coming from both consumers and very interestingly from the publishing world. It’s this last point (the desire from the publishing world) that I find really fascinating and want to explore a little further in this post. Continue Reading…

Jan
4

5 Business Lessons from Canada’s Hockey Team Selection

5 Business Lessons from Canada’s Hockey Team Selection

If you live in Canada I certainly do not need to tell you about the level of anticipation, excitement, passion and collective hopes that were riding on yesterday’s men’s Olympic hockey team selection. For my non Canuck readership the things I can compare it to include the lead up to a national election or for the techies, speculation on the next product from Apple all with coverage more intense than that of the flight of Balloon Boy. Just the selection of the team is a national moment and one which I’ve decided to turn into 5 business lessons you can learn from Steve Yzerman and crew.

So here goes my attempt at 5 business lessons from Canada’s Olympic Hockey Team selection. Continue Reading…

Dec
4

Sometimes Explaining Who You Are Is Hard, These Guys Do It For You

Sometimes Explaining Who You Are Is Hard, These Guys Do It For You

So you’ve got a business idea or maybe even for the most advanced in my readership, a business plan. You’ve heard a lot about your elevator pitch and the many ways in which to raise money. So the next step in your plan is to get mainstream buy in for your idea. Yet how do you do this if your idea is complex and new? You need to break down your idea into bite size and intellectually digestible pieces. The person you are pitching to must intrinsically get your business the moment after you pitch it or the pitch flat out was not worth it. So how to explain a tough concept? Continue Reading…

Oct
2

Dear Motorola, Call Me, We Should Talk

Dear Motorola, Call Me, We Should Talk

I have to admit that I quite enjoyed my own open letter to Starbucks, so I thought I’d bring back the format in this my open letter to Motorola.

Dear Motorola,

I don’t work for you and to be honest I haven’t owned one of your products for a while, but I know enough to know that you are undoubtedly the leader in bluetooth headsets for mobile phones.  I say this not to flatter you but to remind you that your market dominance is always at stake and that you can and should use your power in the market to continue to dominate. To that end, I’m here with a little suggestion for you and it goes something like this.

With all the states, provinces and other jurisdictions enacting laws that prohibit the use of cellular phones without a handsfree option there are going to be a mass amount of people who need to get in the market for your products quickly. Now of course you could take the traditional approach and offer some deep discounts right around the same time these various pieces of legislation pass, and I suggest you do. But here is where I think you can use your deep pockets to both make yourself look good and garner new customers. Continue Reading…

Sep
6

I’m A WooThemes Fan, Is There A Brand?

I’m A WooThemes Fan, Is There A Brand?

With plenty of respect to Jason Schuller who designed the theme upon which this blog is built – and is amazing both as a designer and in the support realm – I will come right out and tell you that I am a WooThemes fan and you should be too. I work in the software industry and have been involved with my share of start up companies so it is not without some experience that I say these guys know what they’re doing. From collaborating with top notch designers (many of whom I’m sure they have never met in person) to outstanding customer support, the company is one that is certainly an example of a Web 2.0 mover and shaker.  Of course it’s not just a feel good story here, I do have some questions on how the brand is being built, so read on. Continue Reading…