If you’re a tech nerd like I am you can’t help but take note of the incredible hype building for the yet unannounced Apple Tablet. The speculation over whether Apple was working on such a device started really heating up months ago in the lead up to the last Apple event in which the iPhone 3GS was announced. Since that time the rumour mill has been churning at an astounding rate with coverage of everything from Apple’s patents that might be used in such a device to the recently held collective thought (hey if the NY Times says it’s so I think it’s safe to call it the collective belief) that yes this device is being built so we should now move to speculating on what it will be called. The ability of Apple to sit on the sidelines and not say a word yet have this much speculation and hype building says a ton about the passion people have for their products (more on that in this post) but it’s not just the normal hype and speculation around Apple products that we typically see – it is more than just articles on TUAW and mocked up images floating around the Internet, rather there is almost a cry for the product coming from both consumers and very interestingly from the publishing world. It’s this last point (the desire from the publishing world) that I find really fascinating and want to explore a little further in this post. Continue Reading…
Archive for the ‘Digital Communication’ Category
Sometimes Explaining Who You Are Is Hard, These Guys Do It For You
So you’ve got a business idea or maybe even for the most advanced in my readership, a business plan. You’ve heard a lot about your elevator pitch and the many ways in which to raise money. So the next step in your plan is to get mainstream buy in for your idea. Yet how do you do this if your idea is complex and new? You need to break down your idea into bite size and intellectually digestible pieces. The person you are pitching to must intrinsically get your business the moment after you pitch it or the pitch flat out was not worth it. So how to explain a tough concept? Continue Reading…
12 Companies & Services That Rock
Given my propensity for nerdiness and specifically my passion for entrepreneurial businesses in the online world I often get asked by friends, family and tweeps about what company or service I would recommend for this or that related to the Internet or online marketing. I am happy to give one of advice but find myself recommending the same companies and services time and time again so I thought it would be worthwhile to break down months of recommendations into a usable list of technologies and/or services I use or recommend you use in your business. I’ve tried to include some brief information on why I use the company/service and what I find valuable about that particular company but there are two things that you can be sure are true of any company that makes my list. First the company must be hell-bent on customer service, if there is one thing that every company (online or offline) should be passionate about, it is customer service and creating customer evangelists (I think I qualify as example A with this list) so if a company has made my list you can expect that while they might not be Zappos, they’ll treat you with respect. Second, to make my list the company/service has to be one that does not require a second mortgage on your home to use, if it’s on this list then in my estimation the benefits of use far outweigh the cost.
I’ve tried to break these down into some sort of usable categories and would be happy to expand on my experiences with any of these companies so feel free to drop a comment or ask anything that’s on your mind.
So here is my inaugural list of companies that rock! Continue Reading…
Social Media Video Says It All
Short post cuz the video pretty much says it all and I can’t take any credit here.
If you want to read the original post and get your hands on many of the sources as well as the stats go here. If you want to see a presentation (different authors) with very similar statistics on slideshare go here.
Grab some popcorn cuz its a few minutes but its good. Continue Reading…
Call Your Own Support Line – Learn A Ton
Of course we’ve all heard the sentiment that a satisfied customer will tell a few people but an unsatisfied one will tell anyone who will listen. When the Internet started to become a more social place, companies started to realize that their customers now could tell the world about their negative experience – just look up any company with the word “sucks” after their name. Companies that already had good customer support realized they had to do even better while those with crappy support were at least more exposed.
There is no doubt that this is good for the consumer, but recently I was giving a speech on customer service and I gave a tidbit from my personal consumer life that seemed to really resonate with the crowd. I explained to them that there is transparency in the levels of customer service that current customers are receiving and that as a potential consumer it is actually pretty simple for me to gauge the number of support issues and the way they are handled. This transparency can and does impact sales well before the point of purchase. Continue Reading…

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