Our lives are becoming more and more like video games. This is partly because games have advanced by leaps and bounds over the last thirty years, beco ...

It’s easy to understand the logic behind content marketing—that establishing yourself as a thought leader will build your brand and generate leads. Bu ...

One of the best parts of marketing a professional sports franchise is that you undoubtedly have some die-hard fans and as such brand advocates. You al ...

In the world of social media, it seems as though there is always a new tool, application or website to keep up with and, often, it can become difficul ...

So, your Facebook contest was wildly successful. Congratulations! You have tons of new fans, a fresh audience for your product or service, thousands o ...

Triggered Emails, often called Drip Campaigns or Autoresponders, are a more personalized type of email marketing. Triggered Email Campaigns are messag ...

In a recent survey by the market research firm, Blue Research, nearly half of those surveyed (41 percent) said they would prefer using a social login ...

I probably should begin by explaining what a "Shidduch" is, I take it to be a set up that turns into a successful marriage, Wikipedia has this to say. ...

I recently wrote about the amount of information that one can gather about users who register for or become members of your website using Facebook Con ...

A friend working on a very cool stealth start-up approached me the other day to talk about sign up forms and the type of questions he should be asking ...

The most used triggered email message stream generally surrounds abandoned shopping carts or website signups where you give your email but do not comp ...

Friend and mentor Paul Greenberg is fond of saying that we may be moving from a time of Customer Relationship Management (CRM) to Customer Managed Rel ...

Being a lawyer by degree, articled and called to the bar and having spent my fair share of time in and around law firms I can say that the words digit ...

Some of the best ideas are the ones that at the heart are really quite simple but it is in the execution that the winners and losers are separated. Th ...

I have been giving a lot of thought to asking for a few LinkedIn "Introductions" recently and it's one of those anomalies that I'm not sure I really k ...

A really great example from the NBA's Phoenix Suns (via Eloqua's All About Revenue blog) on how using unique and deep personalization in your email ma ...

I participated  in a roundtable discussion with some marketing executives recently and one of the items I suggested was that they start asking custome ...

QR Codes are everywhere from business cards to movie posters. I encourage those who sell physical products where you have the opportunity to include a ...

Facebook recently introduced a new feature whereby it allows users to share links to articles, blog posts and other web content under the title of "sp ...

When Twitter decided to get serious about business they did what one would expect of a company that wanted to make it easy to do business with them, t ...

Social CRM (CRM and Social networks mashed together) is now being offered by many different companies each with their own version of what they really ...

Brent Leary recently wrote a post on the launch of Hearsay, the new social media company from former Facebooker Clara Shih (also author of The Faceboo ...

Facebook has begun rolling out its messages service and while the idea of a social in-box is still in its infancy it is important for all businesses t ...

A good look from Forbes blogs at using Social CRM for the purposes of sharing internal knowledge for collaborative sales/service. "A customer may h ...

I was fortunate enough to hear Lee Lefever of Common Craft speak recently at Mesh Marketing in Toronto. He spoke eloquently about his business (a fasc ...

People seem to hate PowerPoint and in some parts I understand where they are coming from, but I think that most people who hate PowerPoint just don't ...

This is one of the best uses of social media in an area (recreational skiing) you wouldn't necessarily think has embraced social media yet. Epic Mi ...

I have been doing a lot of work and research in the area of Social CRM in the past year and while a lot of what I have done has been work I can not pu ...

All the major US and Canadian sports leagues are looking to grow their social presence, digital business and fan experience. With these goals in mind ...

When was the last time you were deciding on a new restaurant, cafe or pub and didn't turn to the Internet (whether at your desk or on your phone) to g ...

There is no doubt that 2010 is all about mobile, geo-location and ultimately reviews, either through actually writing them or word-of -mouth generated ...

America's entertainment software industry creates a wide array of computer and video games to meet the demands and tastes of audiences as diverse as t ...

There is no doubt that people love loyalty programs and retailers love the fact that you come back time and time again spending hundreds to earn a fre ...

If you're a tech nerd like I am you can't help but take note of the incredible hype building for the yet unannounced Apple Tablet. The speculation ove ...

If you live in Canada I certainly do not need to tell you about the level of anticipation, excitement, passion and collective hopes that were riding o ...

So you've got a business idea or maybe even for the most advanced in my readership, a business plan. You've heard a lot about your elevator pitch and ...

Given my propensity for nerdiness and specifically my passion for entrepreneurial businesses in the online world I often get asked by friends, family ...

I have to admit that I quite enjoyed my own open letter to Starbucks, so I thought I'd bring back the format in this my open letter to Motorola. De ...

Rarely does a human being come along that changes a profession, industry or game the way that Michael Jordan did. The man invented the shoe deal, he i ...

**The theme on this blog has been updated since this post was written...To a WooThemes theme I might add** With plenty of respect to Jason Schuller ...

Public relations is a funny business, many times you are trying to get people to pay attention to a press release or event you are holding and the job ...

Short post cuz the video pretty much says it all and I can't take any credit here. If you want to read the original post and get your hands on many ...

If you haven't seen this post by Engadget you missed a good one. Obviously Microsoft got caught with their pants down so to speak. I can understand us ...

I came across this article in Print Magazine and thought it was pretty interesting when you think about the design elements. Basically Print asked fou ...

USA Today recently reported that the NBA and NHL were both looking into allowing some form of advertisement directly on game (practice) uniforms - see ...

Thomas Friedman wrote a brilliant piece in the New York Times a couple of weeks ago entitled "59 Is The New 30" - I don't often post just to link to s ...

I came across this article in the New York Times almost a month ago and have been meaning to blog about it ever since. For those not familiar, a brief ...

Of course we've all heard the sentiment that a satisfied customer will tell a few people but an unsatisfied one will tell anyone who will listen. When ...

As Oprah pulled up at the Twitter table last week it seemed like the party was over. There are no shortage of people who declared that the reason to u ...

In law there is a philosophy that you are never supposed to ask a question of a witness without knowing exactly what their response will be. I mean ...

As a marketing professional I like to consider myself a pretty creative thinker, I mean I can come up with an effective campaign and absolutely execut ...

As someone with an entrepreneurial mind I often have business ideas, marketing sparks or even just insights that I think might prove valuable for a fu ...

As if he were not an inspiring enough speaker alone, at the end of his first speech to Congress Tuesday night Barack Obama did something that every CE ...

This post was originally published in Feb of 2009 but has gotten a lot of hits lately so bumping it up to a "sticky" post for now Changing the cult ...

Dear Starbucks, I was recently reading commentary by your CEO Howard Shultz specifically regarding the ways you are going to be adding "everyday af ...

I had a couple of different themes in mind when I decided I was going to write this post, in my head it started as a debate between customer loyalty v ...

I've got to admit that I am really impressed with the way that Starbucks has been able to utilize the "halo effect" of the American Presidential elect ...

As the economy worsens and businesses continue to tighten their budgets I find more and more people in need of an emotional boost and a little jolt of ...

"My Mom Is Better For Your Brand Than Tiger Woods" Let's face it not very many of us are ever going to be in a position to spend millions of dollar ...

One of the areas where companies inevitably spend money but see absolutely no return is in the area of company clothing and trade show give-aways. The ...

I love when I am able to write what I consider to be bold and attention grabbing headlines so I guess I better follow it up with something of substanc ...

There are so many good posts on how to market using social media and other forms of digital marketing that trying to point to just a few would defeat ...

"Throughout most of the Depression, Americans went assiduously, devotedly, almost compulsively, to the movies…the movies offered a chance to escape th ...

Having previously worked for a major music label it has often baffled me that music labels and artist representation companies do not do a better job ...

As I have written about previously, I have the good fortune of being educated as a lawyer and being called to the Bar in Ontario which means that I ha ...

One of my favorite sites is Trendwatching.com. It is not the type of site I visit daily but I am always sure to download their monthly report on what ...

As I get more and more involved in social media and specifically work to launch this site there are lots of lessons along the way. One that recently c ...

You often hear about the marketing machines that professional athletes have become. Tiger Woods, Michael Phelps, Lebron James and countless others mak ...

As more and more people enter the Twittesvere (I love making up words) we will see increasing numbers of "followers" on everyone's list. I have a hund ...

If you have picked up a Starbucks coffee lately and noticed that there is a new little gadget in place to ensure your drink does not spill out of the ...

Most people who read this will not have had the experience of working within a large corporate law office, so I will tell you as someone with that exp ...

I start this post assuming that you have a certain level of knowledge with respect to Twitter and the impact it is having on brands - whether they cho ...