Comments on: Starbucks, Obama & The Halo Effect

By: Adam

Adam — Fri, 23 Jan 2009 03:48:25 +0000

Hi there Michael – Good topic, I think that it’s all a bunch of gimmicks, I don’t really care for the Starbucks ad at all

By: Steve

Steve — Thu, 22 Jan 2009 04:50:36 +0000

I totally agree with you on the Halo thing. It’s sort of like the way that companies have built markets off the ipod and itunes. Anyway thanks and good work

By: Michael

Michael — Thu, 22 Jan 2009 02:48:30 +0000

@ Melissa – The halo effect is one of those things that can really work for you or can make you look like you are trying way way too hard.

@ Sasha – I agree the bobble heads were a bit much but don’t you kind of want an action figure?

By: ddebow

ddebow — Thu, 22 Jan 2009 00:26:49 +0000

Connect your brand through mutual interest. Clever, Mike: Starbucks, Obama & The Halo Effect http://tinyurl.com/axdfc6

By: Sasha

Sasha — Wed, 21 Jan 2009 19:10:52 +0000

There are so many companies that are trying to capitalize on the Obama-mania that is going on it’s actually kind of nice to see one that isn’t making bobbleheads.

By: Melissa

Melissa — Wed, 21 Jan 2009 17:09:39 +0000

Michael – A really well thought out article. I knew I was buying more Starbucks lately for a reason I hadn’t thought of the halo marketing effect though so good point there.

By: Michael G. Cohen

Michael G. Cohen — Wed, 21 Jan 2009 02:49:12 +0000

New blog post: Starbucks, Obama & The Halo Effect http://tinyurl.com/axdfc6

By: Johnny

Johnny — Tue, 20 Jan 2009 22:19:49 +0000

Another good post Michael