Comments on: Hello Music Industry, It’s Me Marketing Calling

By: Joe

Joe — Tue, 01 Dec 2009 08:46:48 +0000

Guys

I think Michael has a point but if you take a look at all the commercials today, they do regularly feature the artist name and song title

My 2 cents

By: Drew

Drew — Wed, 23 Sep 2009 17:16:10 +0000

Michael I have been reading more and more about how the labels are screwing things up – looking forward from more from you on this

By: Insane

Insane — Sat, 15 Aug 2009 04:45:56 +0000

Michael this is a great read, why aren’t you running marketing for one of these scumbag (sorry that’s how I feel) labels?

By: Michael

Michael — Wed, 17 Dec 2008 18:46:37 +0000

Hi John

Thanks for your comment. I think we are actually starting to see more independent artists figuring out marketing on their own. More and more I see commercials today where the musical artist is identified with a link to their MySpace page. Seems like a logical thing to ask for when someone approaches for licensing a song.

By: Johnpapa

Johnpapa — Tue, 16 Dec 2008 21:14:35 +0000

Hi Michael,

Great post. I’ve always had an issue with live performances on late night shows and the lack of branding. If someone tunes in mid song, they miss the traditional intro from Leno or Letterman holding up the record.

After the performance, the credits roll and the outro music starts, and it’s often hard to hear the host say the name of the band again, if they even do.

I think Kimmel at least went a step in the right direction, showing a visual of the album after the performance and directing the audience to the Kimmel site for more info and purchasing information.

But you’d think that with all the smart people working for the networks or the labels, someone would have addressed this already.

Live tracks recorded for iTunes would be a logical next step, but these shows have had live performances for so long and they can’t seem to maximize exposure.

I just assumed it was politics between the labels and the networks.

By: Michael

Michael — Thu, 11 Dec 2008 23:24:55 +0000

Thanks Melody. I have had that post in my head for approximately 5 years, I just never took the time to write it before but it seems to make obvious sense for little capital investment.

By: Michael G. Cohen

Michael G. Cohen — Thu, 11 Dec 2008 23:20:19 +0000

New blog post – “Hello Music Industry – It’s Me Marketing Calling” – http://tinyurl.com/65uu44 – As always your comments are appreciated

By: Melody

Melody — Thu, 11 Dec 2008 19:10:18 +0000

Great article Michael. I work for a small record label and we have to fight to get artists any exposure let alone the exposure that comes from late night tv. I hadn’t thought of your idea before but it makes a lot of sense especially when you realize that there are actually a lot less people that have to be paid on a live track (there is no producer and such).

Keep up the good work, I am a reader.