Call Your Own Support Line – Learn A Ton
Of course we've all heard the sentiment that a satisfied customer will tell a few people but an unsatisfied one will tell anyone who will listen. When the Internet started to become a more social place, companies started to realize that their customers now could tell the world about their ...
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June 11, 2009
The Day Shaq Saved Twitter & Other Associated Tales
As Oprah pulled up at the Twitter table last week it seemed like the party was over. There are no shortage of people who declared that the reason to use Twitter was dead now that it was being taken over by celebrities like Aston Kutcher (@aplusk) and the aforementioned Ms. ...
2
April 24, 2009
Audi Punked & Pwned By BMW
In law there is a philosophy that you are never supposed to ask a question of a witness without knowing exactly what their response will be. I mean you don’t want to give them any room to hurt your case by opening the door to an answer you did not ...
1
April 22, 2009
Kentucky Fried Potholes? A Missed Opportunity
As a marketing professional I like to consider myself a pretty creative thinker, I mean I can come up with an effective campaign and absolutely execute on it but I'm not sure if I would have been able to come up with this idea let alone believe that anyone in ...
6
March 29, 2009
Beer, Hockey Sticks & Focus Groups
As someone with an entrepreneurial mind I often have business ideas, marketing sparks or even just insights that I think might prove valuable for a future article, book or speaking engagement. Sometimes I am able to work through the idea on my own, either pursuing it further or deciding it ...
0
March 9, 2009
The Secret Handshake of Leadership
As if he were not an inspiring enough speaker alone, at the end of his first speech to Congress Tuesday night Barack Obama did something that every CEO should take note of - he took the time to not only shake the hands of named Congressmen and women, but seemingly ...
2
February 19, 2009
A Lesson In Culture Change – NBA Dress Code
Changing the culture of any business is a difficult task but try setting a policy aimed at changing the culture of your business when your employees are for the most part twenty-somethings each of whom is making millions of dollars a year in salary alone. That was the task that ...
6
February 17, 2009
Dear Starbucks – We Should Talk…Call Me
Dear Starbucks, I was recently reading commentary by your CEO Howard Shultz specifically regarding the ways you are going to be adding "everyday affordability" to your menu this year. As a concerned marketer (sorry I am not a coffee drinker) I thought it was incumbent upon me to write to you ...
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February 4, 2009
When & How To Fire A Client
I had a couple of different themes in mind when I decided I was going to write this post, in my head it started as a debate between customer loyalty versus customer satisfaction and then turned to a discussion of the types of clients people in professional services come across ...
4
January 31, 2009
Starbucks, Obama & The Halo Effect
I've got to admit that I am really impressed with the way that Starbucks has been able to utilize the "halo effect" of the American Presidential election and specifically the renewal of promise brought by now President Barack Obama in a way that is not gimicky or based on novelty. ...
6
January 20, 2009
Some People Worth Following On Twitter:
